Branding

Balkon is an in-concept balcony company providing adjustable, portable, damage-free add-on balconies to city dwellers looking for an outdoor space of their own in any living situation. I created the brand from the ground up, from initial concept, mission, values, objectives, and audiences, to the brandmark, brand standards, and full system applications. The result is a comprehensive brand expressing a connection to the outdoors from anywhere through a clean, simple, comforting aesthetic.